top of page

Privacy Policy

AE SUPPLIES LTD

Last updated: 1 November 2026

1. Introduction

AE Supplies Ltd is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, purchase products, contact us or submit an enquiry through Facebook, Instagram or other platforms.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable UK privacy legislation.

2. Our Company Details

Company name: AE Supplies Ltd

Trading name: AE Supplies UK

Business address: Unit 36, Acorn Industrial Park, Dartford, Kent, DA1 4AL, United Kingdom

Email: sales@aesupplies.co.uk

Website: https://ae-supplies.co.uk

AE Supplies Ltd is the data controller responsible for personal information collected through our business activities.

3. Information We Collect

Depending on how you interact with our business, we may collect:

  • Full name

  • Email address

  • Telephone or WhatsApp number

  • Billing and delivery addresses

  • Product enquiries and quotation requests

  • Motorhome, campervan or caravan details

  • Product requirements and preferred dimensions

  • Order and transaction information

  • Messages submitted through our website, Facebook or Instagram

  • Website usage and technical information, including IP addresses and cookie data

We collect information that is necessary and relevant to providing our products and services.

4. How We Use Your Information

We use personal information to:

  • Respond to customer enquiries.

  • Provide solar PV awning information and quotations.

  • Check product suitability for customer requirements.

  • Process orders and arrange delivery.

  • Provide customer service and technical support.

  • Maintain business and accounting records.

  • Improve our website and services.

  • Send promotional information where permitted by law.

We do not automatically subscribe customers to marketing communications simply because they submit an enquiry.

5. Legal Basis for Processing Personal Data

We process information under one or more of the following lawful bases:

Contract: To fulfil orders, provide quotations and take steps requested before entering a contract.

Legitimate interests: To respond to enquiries, manage customer relationships and improve our services, provided these interests do not override your rights.

Legal obligation: To comply with applicable accounting, tax and other legal requirements.

Consent: Where consent is required, including certain direct marketing activities and non-essential website tracking technologies.

Where processing relies on consent, you may withdraw that consent at any time.

6. Facebook and Instagram Lead Forms

AE Supplies Ltd uses Facebook and Instagram advertising to promote products, including flexible and retractable solar PV awnings.

When you complete one of our advertising enquiry forms, we may receive:

  • Your name

  • Your email address

  • Your telephone number

  • Information about your vehicle

  • Your intended purchase timescale

  • Other information you choose to provide

We use this information to respond to your enquiry, discuss your requirements and provide product information or a quotation.

Meta processes information under its own privacy policies and terms.

We do not treat submitting an enquiry as automatic consent to receive unrelated marketing messages.

7. Marketing Communications

We may send information about our products, services and offers where we have the appropriate consent or another lawful permission to do so.

You may opt out of marketing communications at any time by contacting sales@aesupplies.co.uk or using an unsubscribe option where provided.

Opting out of promotional communications will not prevent us from responding to existing enquiries or sending necessary order-related information.

8. Sharing Personal Information

We may share personal information with service providers where necessary to operate our business, including:

  • Wix, our website and ecommerce platform

  • Meta, including Facebook and Instagram

  • Payment processors

  • Delivery and courier services

  • IT and communications providers

  • Professional advisers

  • Relevant authorities when required by law

We do not sell customer personal information to third-party marketing companies.

We take reasonable steps to ensure that service providers handle personal information securely and appropriately.

9. Data Retention

We retain personal information only for as long as necessary for the purpose for which it was collected.

Customer enquiry records are reviewed periodically and deleted or anonymised when no longer needed for the enquiry, customer relationship or another lawful business purpose.

Order and financial records are kept for the period required by applicable accounting and tax laws.

Retention periods may vary depending on the type of information and applicable legal obligations.

10. Data Secu now we need it link it with rity

We take reasonable technical and organisational steps to protect personal information from unauthorised access, accidental loss, misuse or disclosure.

We use business systems and service providers designed to support secure information handling.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Cookies and Website Tracking

Our website uses or may use cookies and similar technologies to enable essential website functions, remember visitor preferences, measure website usage and support advertising activities.

Where legally required, we obtain consent before using non-essential cookies and tracking technologies.

Visitors can manage applicable cookie preferences through our website's cookie controls.

12. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this occurs, we take steps to ensure that appropriate legal safeguards or recognised transfer arrangements apply.

13. Your Data Protection Rights

Under applicable UK data protection law, you may have the right to:

  • Request access to your personal information.

  • Request correction of inaccurate information.

  • Request deletion of your information in certain circumstances.

  • Request restriction of certain processing.

  • Object to certain uses of your personal data.

  • Request transfer of your information where applicable.

  • Withdraw consent where processing is based on consent.

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise your rights, please email sales@aesupplies.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO).

ICO website: https://ico.org.uk

14. Automated Systems and AI Assistance

Our website may use automated chat services to answer product questions and help customers submit enquiries.

Customer information provided through these services may be used to respond to requests and provide support.

We do not use automated chat responses alone to make decisions that have legal or similarly significant effects on customers.

15. Changes to This Policy

We may update this Privacy Policy when our business practices, services or legal obligations change.

Any updated version will be published on our website with a revised date.

16. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

AE Supplies Ltd

Unit 36, Acorn Industrial Park
Dartford, Kent
DA1 4AL
United Kingdom

Email: sales@aesupplies.co.uk

Website: https://ae-supplies.co.uk

bottom of page